1. Introduction
Aesthetic Wellness is the facial aesthetics service line of University Dental Group ("we," "us," or "our"), located at 4051 North Dean Road, Orlando, FL 32817. This Privacy Policy describes how we collect, use, disclose and safeguard your personal information — including Protected Health Information (PHI) — when you visit this website, contact us by phone or text, or receive services from us.
By using this website or our services, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
2a. Personal Information You Provide
- Full name, date of birth, and contact information (phone number, email address, mailing address)
- Medical and aesthetic-treatment history, insurance information, and treatment records
- Payment and billing information
- Emergency contact details
- Communications you send us via phone, email, text message, or web forms
2b. Automatically Collected Information
- IP address, browser type, and device information
- Pages visited, time on page, and referring URLs
- Cookies and similar tracking technologies (see Section 7)
2c. SMS / Text Message Opt-In Data
If you provide your mobile phone number and consent to receive text messages from us, we collect your phone number and a record of your consent. This data is used solely to deliver appointment reminders, confirmations and other practice-related communications directly to you.
3. How We Use Your Information
- Schedule and confirm appointments and consultations
- Provide, manage, and improve our services
- Communicate with you about your treatment, billing, and account
- Send appointment reminders and health-related notifications via phone, email, or SMS (with your consent)
- Process payments and file insurance claims where applicable
- Comply with legal, regulatory, and accreditation obligations
- Operate, maintain, and improve this website
4. How We Share Your Information
We do not sell your personal information. We may share your information only with: service providers under confidentiality agreements; insurance companies and payers; other healthcare providers coordinating your care; legal or regulatory authorities when required by law; and business successors in the event of a merger or sale of practice assets.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except aggregators and providers of the text message services.
5. SMS / Text Messaging Program
Program: University Dental Group Appointment & Care Reminders Program.
By opting in you consent to receive text messages from University Dental Group, including appointment reminders, confirmations, recall notices and responses to your inquiries. Text STOP to cancel at any time (one final confirmation message will follow), START to rejoin, or HELP for assistance — or call (407) 679-5151. Carriers are not liable for delayed or undelivered messages. Message and data rates may apply; frequency varies.
6. HIPAA & Protected Health Information
University Dental Group is a covered entity under HIPAA. Your records constitute Protected Health Information and are governed by our separate Notice of Privacy Practices, provided at your first visit. This Privacy Policy supplements — and does not replace — that notice. We use or disclose PHI only as permitted by HIPAA or with your written authorization.
7. Cookies & Website Tracking
This website may use cookies and similar technologies to improve your experience and analyze traffic. You may control cookies through your browser preferences; disabling them may affect some functionality.
8. Data Security
We implement reasonable administrative, physical, and technical safeguards to protect your personal information. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Personal information about minors is collected only with parental or legal guardian consent, in accordance with applicable law, including COPPA. This website is not directed to children under 13 for independent use.
10. Your Rights
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of personal information (subject to legal and HIPAA retention requirements)
- Withdraw consent to receive text messages at any time by replying STOP
- Exercise additional rights under HIPAA as described in our Notice of Privacy Practices
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of the website or our services constitutes acceptance of the updated policy.
12. Contact Us
Aesthetic Wellness — University Dental Group
4051 North Dean Road, Orlando, FL 32817
Phone: (407) 679-5151
Hours: Monday–Thursday 8:00 am – 5:30 pm | Friday 8:00 am – 3:00 pm